Let’s start at the beginning, because before we even talk about fashion discovery, we need to talk about the platform that has redefined it. Moda Operandi is not just another online retailer—it is the only one of its kind that allows customers to pre-order collections straight from the runway. That’s right: while most of us are busy pinning runway looks to our mood boards, Moda Operandi gives you the chance to actually reserve them, securing those highly coveted pieces before they ever make it to the racks.
It’s a thrilling, if slightly delayed, way to shop. There’s no instant gratification here—no one-click, next-day delivery situation. Instead, you’re playing the long game, trusting your instincts about what will be the look of next season and exercising patience until the collection lands just before it officially hits stores. In other words, it’s a fashion insider’s dream.
Trunkshows: Where the Magic Happens
Moda Operandi’s signature offering is its trunkshows—virtual events that go live almost immediately after a collection debuts on the runway, or when a brand releases its seasonal lookbook (for those who don’t show at Fashion Week). These trunkshows are the heart of the Moda experience, giving you access to next season’s collections before the rest of the world even knows what’s coming.
Think of it as front-row access without needing a coveted fashion week invitation. The beauty is in the immediacy—you’re not waiting six months to be surprised by what finally filters into stores. Instead, you’re choosing your favorites at the very moment fashion’s direction is revealed.
Why Moda Operandi Stands Apart
Of course, pre-ordering runway pieces is a unique thrill, but Moda Operandi’s brilliance doesn’t stop there. Its curation is unmatched. This isn’t just about carrying the same big-name labels you’ll find everywhere else. The platform takes a thoughtful, discerning approach—offering an edit that introduces you to fresh, emerging talent alongside established designers you already adore.
That’s what makes Moda feel less like a store and more like a discovery platform. It’s about uncovering new voices in fashion while securing investment-worthy pieces from brands that already sit at the top of your wish list.
For example, I recently found myself ordering from two designers through Moda Operandi’s trunkshows: one a familiar favorite, and the other a revelation I might never have stumbled upon otherwise.
From Familiar Favorites to New Obsessions
Take Alessandra Rich. She has long been one of my go-to designers for her ability to marry the elegance of classic design with a playful twist. Her pieces are the perfect balance of sophistication and edge—timeless, yet always with that unexpected detail that makes them memorable. Whether it’s evening wear that turns heads without shouting or knitwear that feels chic rather than safe, her collections embody that “naughty but nice” allure. Browsing her Spring/Summer 2020 pieces on Moda Operandi, I was reminded why she continues to earn a spot in my wardrobe.
Then there was Michael Lo Sordo—a name I hadn’t known before. One look at his new collection on Moda Operandi and I was hooked. His approach felt fresh, refined, and instantly wearable in a way that still felt elevated. Discovering him was like stumbling across a secret—one that Moda Operandi placed right in my path. And that’s the magic: the mix of familiarity and discovery, of old loves and new crushes.
Fashion Discovery, Redefined
Shopping through Moda Operandi isn’t just about acquiring clothes—it’s about the experience of discovery itself. It’s about the anticipation of knowing you’ve secured something rare, something coveted, something that may never even appear in mainstream retail. It’s about backing your instincts, taking the risk to pre-order a look months in advance, and reaping the reward when it arrives just as the trend is cresting.
In a fashion landscape where everything feels increasingly fast, instant, and mass-produced, Moda Operandi brings back the romance of slow anticipation and curated choice. It allows you to shop like an editor, a stylist, or even a front-row regular—making the runway not just something you admire from afar, but something you participate in.
Closing Thoughts
Moda Operandi isn’t simply a shopping destination. It’s a platform for exploration, anticipation, and connection with fashion at its source. Whether you’re investing in designers you’ve long admired, like Alessandra Rich, or stumbling across someone completely new, like Michael Lo Sordo, the experience feels like an invitation into the inner circle of style.
Fashion discovery, after all, is about more than just finding the next “it” piece. It’s about being part of the journey—one trunkshow at a time.
